Crisis Communications & Management — Takeaways from Princess Cruises’ COVID Response
Crisis Communications & Management -- Takeaways from Princess Cruises' COVID Response
Takeaways from Princess Cruises' COVID Response
Is your organization ready for a crisis you haven't foreseen? Even the best PR crisis management teams probably didn't prepare their clients for a global pandemic and its ramifications. While you can't role play every crisis your organization may encounter, it is critical that you are flexible and ready to respond to things beyond your control that could change your business overnight.
Few people understand this better than Gordon Ho. As the recent CMO at Princess Cruises, he was at the center of the maelstrom as passengers from the Diamond Princess cruise ship were quarantined on board as the coronavirus outbreak unfolded. Gordon shares an overview of key events and crisis communication learnings from the Diamond Princess coronavirus outbreak in Japan.